The art of leadership, as displayed by really great popular leaders in all ages, consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention into sections. The more the militant energies of the people are directed towards one objective the more will new recruits join the movement, attracted by the magnetism of its unified action, and thus the striking power will be all the more enhanced. The leader of genius must have the ability to make different opponents appear as if they belonged to the one category; for weak and wavering natures among a leader’s following may easily begin to be dubious about the justice of their own cause if they have to face different enemies.
As soon as the vacillating masses find themselves facing an opposition that is made up of different groups of enemies their sense of objectivity will be aroused and they will ask how is it that all the others can be in the wrong and they themselves, and their movement, alone in the right.
All this was inspired by the principle–which is quite true in itself–that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods. It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously. Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation. For the grossly impudent lie always leaves traces behind it, even after it has been nailed down, a fact which is known to all expert liars in this world and to all who conspire together in the art of lying. These people know only too well how to use falsehood for the basest purposes.
Any alliance whose purpose is not the intention to wage war is senseless and useless.
Sooner will a camel pass through a needle’s eye than a great man be “discovered” by an election.
Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.
Demoralize the enemy from within by surprise, terror, sabotage, assassination. This is the war of the future.
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