Howard Schultz (b.1953) is an American entrepreneur and business executive. He is the “founder” of Starbucks, the American chain of 28,000 coffee houses that has become an established brand in major towns and cities throughout the world. Schultz served as CEO from 1985 until 2001, and from 2008 until 2017.
Born a poor German-Jewish boy in Brooklyn, New York, Schultz did not ‘start’ Starbucks. Founded in 1971, Starbucks was involved primarily in the marketing of top-quality gourmet coffee to expresso bars and restaurants in the Seattle area. When Schultz joined the fledging company in 1983 as its marketing director, he developed his idea of a coffee bar culture during a business trip to Milan. He could not persuade the original Starbucks’ owners to open “coffee bar experiences.” Consequently, Schultz quit Starbucks, opened his own “Il Giornale” chain of coffee bars, and three years later, purchased Starbucks and adopted its name.
Schultz not only prophesied that a large-scale coffee shop chain was a lucrative industry, but he led Starbucks through a combination of admirable customer and employee satisfaction plans. Schultz’s progressive employment practices, including stock options and health benefits even to part-time employees, and his commitment to ecological and environmentally-friendly policies built customer loyalty and superior employee retention.
• READ: Books by Howard Schultz
People want to be part of something larger than themselves.
They want to be part of something they’re really proud of,
that they’ll fight for, sacrifice for, that they trust.