We Japanese enjoy the small pleasures, not extravagance. I believe a man should have a simple lifestyle—even if he can afford more.
—Masaru Ibuka
Topics: Life and Living
Wondering Whom to Read Next?
Soichiro Honda Japanese Inventor
D. T. Suzuki Japanese Buddhist Philosopher
Masanobu Fukuoka Japanese Buddhist Polymath
Zeami Motokiyo Japanese Playwright
Taiichi Ohno Japanese Manufacturing Engineer
Akio Morita Japanese Entrepreneur, Engineer
An Wang Chinese-born American Engineer
Claude Levi-Strauss French Anthropologist
Cesare Pavese Italian Novelist, Poet
Mary Welsh Hemingway American Journalist, Author