Advertising is the ability to sense, interpret … to put the very heart throbs of a business into type, paper and ink.
—Leo Burnett
Topics: Advertising
When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.
—Leo Burnett
If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney.
—Leo Burnett
Topics: Advertising
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
—Leo Burnett
Topics: Advertising
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
—Leo Burnett
Topics: Advertising
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
—Leo Burnett
Topics: Advertising
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